Introduction
Introduction
Introduction
I redesigned Wavel.ai’s website and dashboard from the ground up to enhance usability, boost engagement, and streamline the user experience. This transformation wasn’t just about aesthetics—it was about making AI solutions more intuitive and accessible.
I redesigned Wavel.ai’s website and dashboard from the ground up to enhance usability, boost engagement, and streamline the user experience. This transformation wasn’t just about aesthetics—it was about making AI solutions more intuitive and accessible.
Overview
Overview
Overview
The previous design was outdated, inconsistent, and difficult to navigate. My goal was to improve usability, streamline workflows, and introduce a cohesive design system. Through strategic redesigns and user-centric iterations, I achieved a 32% increase in conversions and 46% faster task completion. User insights revealed a strong preference for quick previews before committing and a personalized onboarding experience, both of which informed key design decisions.
The previous design was outdated, inconsistent, and difficult to navigate. My goal was to improve usability, streamline workflows, and introduce a cohesive design system. Through strategic redesigns and user-centric iterations, I achieved a 32% increase in conversions and 46% faster task completion. User insights revealed a strong preference for quick previews before committing and a personalized onboarding experience, both of which informed key design decisions.
Role
Role
Role
UX Research & Strategy
UX Research & Strategy
UX Research & Strategy
UI/Visual Design
UI/Visual Design
UI/Visual Design
Prototyping & Interactions
Prototyping & Interactions
Prototyping & Interactions
Testing & Iteration
Testing & Iteration
Testing & Iteration
Cross-functional Collaboration
Cross-functional Collaboration
Cross-functional Collaboration
Design and Research Tools
Design and Research Tools
Design and Research Tools
Figma
Figma
Figma
ChatGPT
ChatGPT
ChatGPT
Photoshop
Photoshop
Photoshop
Jitter.video
Jitter.video
Jitter.video
Lottiefiles
Lottiefiles
Lottiefiles
Canva
Canva
Canva
Slack
Slack
Slack
Highlights
Context
Context
Revamping Wavel.ai: A Bold Redesign
Revamping Wavel.ai: A Bold Redesign
A fresh experience for a growing AI platform
A fresh experience for a growing AI platform
Wavel.ai’s website and dashboard needed a major transformation. The outdated design lacked consistency, was difficult to navigate, and didn’t reflect the company’s evolving AI solutions. As the sole designer, I took on the challenge of modernizing the platform—enhancing usability, branding, and engagement while introducing new features to improve the overall user experience.
Wavel.ai’s website and dashboard needed a major transformation. The outdated design lacked consistency, was difficult to navigate, and didn’t reflect the company’s evolving AI solutions. As the sole designer, I took on the challenge of modernizing the platform—enhancing usability, branding, and engagement while introducing new features to improve the overall user experience.
Problem Statement
Problem Statement
When Design Holds Innovation Back
When Design Holds Innovation Back
Navigating AI tools shouldn't feel like a challenge
Navigating AI tools shouldn't feel like a challenge
The previous design was inconsistent, cluttered, and unintuitive, making it difficult for users to explore and interact with AI features seamlessly. Low engagement rates and usability bottlenecks indicated frustration points that needed urgent attention. The goal was clear: simplify navigation, create a cohesive visual identity, and improve user flow—ensuring that users could accomplish tasks faster, with ease and confidence.
The previous design was inconsistent, cluttered, and unintuitive, making it difficult for users to explore and interact with AI features seamlessly. Low engagement rates and usability bottlenecks indicated frustration points that needed urgent attention. The goal was clear: simplify navigation, create a cohesive visual identity, and improve user flow—ensuring that users could accomplish tasks faster, with ease and confidence.
the challenge
the challenge
The design was outdated, inconsistent, and hard to navigate, reducing engagement and usability. My challenge was to revamp the experience, enhance branding, and introduce new features—efficiently and effectively.
The design was outdated, inconsistent, and hard to navigate, reducing engagement and usability. My challenge was to revamp the experience, enhance branding, and introduce new features—efficiently and effectively.
78% increase in user engagement with an intuitive homepage and streamlined dashboard.
78% increase in user engagement with an intuitive homepage and streamlined dashboard.
40% growth in monthly users after improving navigation and usability.
40% growth in monthly users after improving navigation and usability.
Faster task completion with refined workflows and interactive previews.
Faster task completion with refined workflows and interactive previews.
Research
Research
Understanding Users, Refining Design
Understanding Users, Refining Design
A data-driven approach to enhance usability, engagement, and personalization.
A data-driven approach to enhance usability, engagement, and personalization.
Through competitor analysis, A/B testing, and heatmaps, I identified how users interacted with the platform—what engaged them, what confused them, and where they dropped off. These insights directly influenced design improvements.
Through competitor analysis, A/B testing, and heatmaps, I identified how users interacted with the platform—what engaged them, what confused them, and where they dropped off. These insights directly influenced design improvements.
Competitor Analysis
Competitor Analysis
Studied leading AI platforms to identify industry standards, gaps, and opportunities to position Wavel.ai uniquely.
Studied leading AI platforms to identify industry standards, gaps, and opportunities to position Wavel.ai uniquely.
insights
insights
Decoding User Behavior for Smarter Design
Decoding User Behavior for Smarter Design
Key takeaways from research that shaped a more intuitive, engaging, and efficient user experience.
Key takeaways from research that shaped a more intuitive, engaging, and efficient user experience.
Click Density on Key Elements
Click Density on Key Elements
Users interacted most with Clickable elements and uploader screens, so I made them more prominent.
Users interacted most with Clickable elements and uploader screens, so I made them more prominent.
Preference for Visual Previews
Preference for Visual Previews
Animations outperformed static images, leading to lo-fi feature animations.
Animations outperformed static images, leading to lo-fi feature animations.
Interest in Personalization
Interest in Personalization
Onboarding was added as users preferred AI suggestions tailored to them.
Onboarding was added as users preferred AI suggestions tailored to them.
Analysis
Analysis
Designing for Clarity in AI
Designing for Clarity in AI
Bridging user needs and design decisions
Bridging user needs and design decisions
Striking a balance between modern aesthetics and usability, I focused on making Wavel.ai accessible to both tech-savvy users and beginners. The challenge was to simplify complexity while ensuring all features remained intuitive and engaging.
Striking a balance between modern aesthetics and usability, I focused on making Wavel.ai accessible to both tech-savvy users and beginners. The challenge was to simplify complexity while ensuring all features remained intuitive and engaging.
User-Friendly AI, Not Intimidating Tech
User-Friendly AI, Not Intimidating Tech
AI platforms can overwhelm users with options. I adopted a minimal yet functional approach, ensuring key features were easily discoverable without cluttering the interface.
AI platforms can overwhelm users with options. I adopted a minimal yet functional approach, ensuring key features were easily discoverable without cluttering the interface.
Structuring the Ideal SaaS Website
Structuring the Ideal SaaS Website
I analyzed SaaS website best practices and collaborated with SEO & content teams to create an optimized structure. User testing helped fine-tune navigation and engagement.
I analyzed SaaS website best practices and collaborated with SEO & content teams to create an optimized structure. User testing helped fine-tune navigation and engagement.
Making AI Understandable to Everyone
Making AI Understandable to Everyone
To break down complex AI functionalities, I designed unique animated visuals instead of static explanations, ensuring solutions were instantly clear and engaging for users.
To break down complex AI functionalities, I designed unique animated visuals instead of static explanations, ensuring solutions were instantly clear and engaging for users.
Final Thoughts
Final Thoughts
Looking Ahead.
Looking Ahead.
What we Achieved
The redesign boosted user engagement by 78% and increased monthly users by 40%. Improved workflows also enabled faster task completion.
The redesign boosted user engagement by 78% and increased monthly users by 40%. Improved workflows also enabled faster task completion.
Project Takeaways
Enhance Personalization
Enhance Personalization
Further optimizing onboarding and user flows could improve retention and satisfaction.
Refine Visual Feedback
Refine Visual Feedback
Incorporating more interactive previews and real-time responses can boost engagement.
Expand User Testing
Expand User Testing
Deeper insights from broader user testing can help fine-tune the experience.
Interested in working together?
Interested in working together?
Interested in working together?
Highlights